Bauma China Exhibitor ’ Testimonials

Zhichao Chen, Marketing Director, SANY Heavy Industry, China
“bauma China brings us a tremendous amount of purchase orders. Our latest product was purchased immediately after it was exhibited here. The quality of the visitors is very satisfying. We met more than 30,000 customers during the first three days. We really appreciate the support that bauma China extends to us. This trade show always has the same objective with its exhibitors: to expand and grow together.”
Sam Cooper, Global Marketing Services Manager, Caterpillar Inc., USA
“Caterpillar is proud to have been a part of bauma China 2012. This show provided us a wonderful opportunity to connect with our customers and demonstrate our commitment to the China market. We are very pleased with the number of customers who visited and the interest generated from our display.”
Kevin L. Curtis, President and CEO, Besser, USA
“bauma China is THE trade show for Besser in China. The exposure it provides us to the key decision-makers in the industry is extremely valuable. We definitely will be exhibiting again in 2014.”
Dr. Jürg Dossenbach, Managing Director Wacker Neuson Asia, Wacker Neuson SE, Germany
“bauma China is the most important exhibition for our industry in Asia and we will definitely be back in 2014.”
Dan Du, Deputy General Manager of Domestic Marketing, LiuGong Machinery Co., Ltd., China
“As an international trade show, bauma China enables us to meet a lot of overseas customers every day. That brings us a great number of deals and benefits.”

Jun Du, Market Development Manager, JCB Construction Equipment Co. Ltd., USA, Subsidiary China
“Our main target was brand creation in the local market and to promote our new products in China. We are satisfied with bauma China. We plan to come back again in 2014.”
Chen Gong, Marketing Director, SHANTUI, China
“As the biggest trade show in China, there are numerous visitors at bauma China. As bauma China celebrates its tenth anniversary, I hope that bauma China becomes the biggest trade show in the world.”
Xuehong Guo, Vice President, Zoomlion Heavy Industry Science and Technology Co., Ltd., China
“Over the past decade, we have always attended bauma China and have witnessed its continual growth. We can say that bauma China has become the world’s second largest trade show for the construction machinery industry, surpassing Intermat and the CONEXPO in Las Vegas. It has proved competent in exhibition space, visitors as well as services. Although the construction market has been in a downturn since last year, there are still large numbers of exhibitors and visitors here this year. bauma China is improving in all kinds of aspects.”
Faliang He, CMO, Putzmeister Machinery Co., Ltd., Germany, Subsidiary China
“We have participated in every bauma China and have found that it gets bigger each time and has more and more people. The organization is always improving, and a lot of landmark equipment is exhibited at bauma China. We are satisfied with both the quantity and quality of the visitors at our booth. I hope bauma China continues promoting the development of the Chinese construction machinery industry.”

Jung Tae Hwa, Director of Marketing & Strategic Planning Department, Hyundai Construction Machinery Co., Ltd., South Korea
“bauma China is bigger than many other industry trade shows in the world. The number of visitors is overwhelming. We met with considerable success this year. All of our expected customers were here, as were many other customers from all over the world. We are very satisfied.“
Tetsuo Kanamoto, Corporate Officer, KANAMOTO, Japan
“We are positively surprised because so many people came to visit bauma China 2012, even though the economy in China is currently slowing down. It is really the right time for our company to take part in bauma China 2012 and we got a good feeling from our business talks with customers.”
Maria Kuznetsova, Head of Representative Office, Zavod Dorozhnyh Machine LLC, Russia
“bauma China is a well-organized, huge exhibition. Most of our company’s competitors were present. We established many contacts with clients and dealers from different regions of the world. We are definitely going to participate in bauma China 2014.”
Fangyu Li, VP Marketing of Sales Region China, Volvo Construction Equipment Co., Ltd., Sweden, Subsidiary China
“bauma China is undoubtedly Asia’s biggest construction machinery event, reaching Asia’s highest standard in exhibitor quality, the number of visitors and visitor quality. You can tell the trade show had a strong influence in the number of visitors here. We are very happy to see so many visitors. They are all interested in our products and services.”
Huowei Liu, Managing Director, Bosch Rexroth, Germany, Subsidiary China
“bauma China is the most influential trade show for the construction machinery industry in China. This is an opportunity for us to exhibit cutting-edge innovations and find solutions together with our customers. We also want to strengthen our communication with customers, build close and long-term partnerships, share our opinions and insights into industry trends, and facilitate the upgrades and transformations in the Chinese construction machinery industry through this trade show.”
Ken Lousberg, President, Terex Corporation, USA, Subsidiary China
“bauma China is a great platform for us to meet our customers and show our customers in the industry what we have and what we are about. It continues to improve, bringing in more international customers, who are from Vietnam, Indonesia, India, Russia, etc. We have good sales activities at the booth and have made deals with customers here. bauma China has had a good first ten years, and I’m sure the next ten years will be even better.”
Freddy Man, General Manager, Customer Center, Atlas Copco Mining and Rock Excavation Technique, Sweden, Subsidiary China
“bauma China is not only a great construction machinery trade show for Shanghai and China, but also a leading industry event for the world. We think it is a very important exhibition for us.”
Jacqui Miller, Global Sales & Marketing Director, Miller International Ltd., United Kingdom
“bauma China has been an excellent addition to our international marketing campaign for 2012. With new relationships established in China, Australia, Russia and India, we have high hopes for our future sales and look forward to exhibiting in 2014.”
Federico Pagliacci, Development Vice President, SOILMEC S.p.A., Italy
“The results of participating in bauma China 2012 met with our expectations and targets, which were to meet our traditional customers and introduce our company and our product range to potential new customers in a warm a pleasant location. In general, we have to underscore the high attendance in terms of Chinese and overseas customers, all of them interested in our products and new technologies. We consider bauma China one of the most important exhibitions in the Far East and Australasia regions, and we plan to participate again in 2014.”
Cesare Para, President, Sampierana Spa, Italy
“bauma China 2012 allowed us to show our company and our three areas of activity, which was extremely important. We have been able to optimize our investment and reach our targets. We established new contacts from several different countries; Asia, of course, but also from Australia, the Middle East, Russia and South America. Many people come from Scandinavian countries, too, and we found visitor quality to be at a very high level. As always after trade shows, the real work starts now, but we already plan to be there in 2014.”
Hyunchul Park, General Manager, Doosan Infracore Co., Ltd., South Korea
“bauma China is getting more and more important and now it is already one of the largest industry shows in the world. MMI has made a tremendous effort to build this important event into such a big success.”
Ulrich Reichert, CEO, Wirtgen, Germany, Subsidiary China
“bauma China is the most important trade fair for the Asian market. We are therefore delighted to welcome so many visitors to the Wirtgen Group pavilion and are particularly pleased with the excellent quality of the contacts made. The trade fair is a resounding success for Wirtgen China, especially as the new Wirtgen Group products have been enthusiastically received by trade visitors.”
Qizhi Ren, Marketing Director, SUNWARD Equipment Group, China
“Since the first bauma China, we have exhibited in every edition and never missed one. As bauma China gathers a lot of international visitors and customers, it is a great help for our brand recognition and a boost to our sales. Although the overall environment looks unsatisfactory for the construction machinery industry this year, the visitors at our booth have again surpassed our capacity and exceeded our expectations.”
Frank W. Reschke, Sales Director and Member of the Management Board, Masa GmbH, Germany
“For Masa, bauma China is the most important trade fair after bauma in Munich. At our booth, we had Masa distribution partners from Russia, Saudi Arabia, India and, of course, Germany and China to provide international visitors with a suitable contact person. Our expectations in this year’s bauma China were completely fulfilled. Of course, Masa will be back at bauma China in 2014!”
Karl Schwarz, Managing Director, Bauer Far East, Germany, Subsidiary China
“As Bauer is an internationally orientated company, we want to present ourselves on an international level. We successfully reached this target by participating in bauma China. Bauer uses bauma China to present novelties.”
Jianzhong Sun, Deputy CEO, XCMG, China
“We experienced the past decade together with bauma China. The 2012 trade show has made great progress in its areas and the number of visitors. We have talked to a lot of customers, who are of better quality than at the previous shows and met our expectations.”

Janfried Tirre , President, Sauer-Danfoss, Germany, Subsidiary China
“Customer traffic at our booth was very high. The scale of bauma China is very impressive. It was bigger than ever this year. It is a place where you can meet with customers, see industry trends, and gauge the overall direction of the market. There are many international visitors. We will be there again next time.”
J. van der Tol, CEO and President, Aerolift Industrials B.V., The Netherlands
“My personal highlight this year was the sheer size of the show. We reached all our targets: Aerolift Industrials Holland now goes to produce in China, and it uses bauma China to launch the introduction of its production plant in China. We will be back in 2014.”
Stefan Wagner, Director Off-Highway Systems, Industrial Technology Division, ZF Investment Co., Ltd. Germany, Subsidiary China
“It is a highlight to see Chinese OEMs growing more professional and international. The displays of companies like SANY and XCMG are world class. ZF is very satisfied with the number of professional visitors at our booth, and we maintained contacts and built new relationships. bauma China has developed into one of the main international exhibitions in the industry, with visitors from all five continents. We see bauma China as one of the most important platforms for getting our message to OEMs and end-users.”
Xiaolei Wei, Strategy Planning Dept. Deputy General Manager, Kubota Construction Machinery (Shanghai) Co. Ltd., Japan, Subsidiary China
“We are satisfied with the results. Our visitors come from the Middle East, South America and so on. Our distributors also visited our booth. We are considering participating in bauma China 2014.”
Xiaoming Yi, General Manager of the Sales & Marketing Company, Ensign Heavy Industries, China
“The bauma China 2012 platform had an unexpected and exciting result, which is that our new concept is being acknowledged by more and more Chinese or overseas customers. See you at bauma China 2014!”
Source: Bauma China News Room