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100% Design South Africa is the leading design trade show in South Africa, hosted annually at the Sandton Convention Centre in Johannesburg. As one of the most influential creative-industry events on the continent, this design trade show in South Africa brings together architects, interior designers, product designers, specifiers, developers, buyers, and design enthusiasts for an inspiring showcase of contemporary African and international design.
Organised by RX Africa, the fair is known for its high production quality, expertly curated pavilions, and a “phygital” exhibition approach that blends physical displays with digital content and brand storytelling. At 100% Design South Africa, visitors experience a wide variety of design sectors including furniture, lighting, textiles, surfaces, décor, homeware, art, ceramics, and architecture-driven product innovation.
Feature areas such as Local Design, handmadeAFRICA, International Brands, and the Materials & Innovation Pavilion highlight both rising talent and established names making a significant mark in global design. Exhibitors launch new collections, demonstrate craftsmanship, and reveal experimental concepts that reflect trends in sustainability, material innovation, and modern living.
An annual highlight of the design trade show in South Africa is the Future Talks program — a lineup of thought-provoking presentations from leaders in design, architecture, material science, and creative business. These sessions explore topics such as circular design, the future of African aesthetics, and the role of design in shaping cities, offering valuable insights for industry professionals.
Beyond exhibitions and talks, the event provides structured networking opportunities, business matchmaking, and exclusive trade visitor access. Whether sourcing new collections, discovering suppliers, or building new partnerships, 100% Design South Africa creates a dynamic, opportunity-rich environment for design professionals.