The main goal of 100 Showrooms is to present a wide variety of exhibition spaces and/or stores of national and international companies in one place, which are scattered throughout different parts of the city and various communities across the country, or even with proposals from outside.

100 Showrooms thus consolidates the offerings over three days of the fair, through which visitors are “structurally informed,” establish personal contacts with companies, generate inquiries, and build effective exchanges. The integration of architecture, design, and interior design in the space connects specific styles through the presentation of products and exhibited content at conferences and workshops.