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The Seoul Living Design Fair (SLDF) is recognized as the largest and most established living design and lifestyle exhibition in South Korea, serving as a vital international platform across Asia. Established in 1994 by the content media company Design House, in partnership with COEX, SLDF has become the definitive annual event shaping the future of Korea’s living design and interior industries for over three decades. The fair provides essential advice for realizing sophisticated lifestyles, transforming the domestic home interior and living sector into the dynamic landscape seen today.
SLDF is a highly significant trade event that successfully bridges B2B and B2C sectors. It attracts a massive annual audience of over 280,000 visitors, including architects, interior designers, marketers, manufacturers, and buyers from both the retail and contract sectors. This extensive reach ensures exhibitors maximize brand awareness and forge essential new business connections. The fair is dedicated to offering total marketing solutions and expanding business communication channels targeting optimum audiences within the design and built environment supply chains.
The exhibition provides a comprehensive overview of the latest industry trends, showcasing thousands of top products and high-value content. Categories span key areas for interior fit-outs and home construction, including furniture, essential interior materials, advanced home appliances, state-of-the-art lighting solutions, and specialized home accessories and textiles. SLDF is more than a simple trade show; it is an influential cultural event that features prestigious programs like the ‘Designers’ Choice’ exhibition and the ‘Global Creative Business Conference,’ which convenes industry experts to delve into design’s influence across diverse sectors from architecture to beauty and wellness.
Held at the COEX Exhibition Center in Seoul, South Korea, SLDF acts as a leading market influencer, helping companies connect directly with Korean and international buyers, highlight innovation, and reinforce relationships with existing partners. By participating, companies stay ahead of the curve, keep up to date with the latest trends in the highly competitive interior design market, and play a pivotal role in the dynamic landscape of Asia’s living and built environment.