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The ARA Show is the leading international trade fair dedicated to the equipment and event rental industry. Every year, The ARA Show brings together rental companies, manufacturers, distributors, and suppliers for three days of product discovery, business growth, and industry networking. It takes place in major U.S. convention centers and continues to attract thousands of professionals from across the global rental market.
The exhibition floor features a comprehensive selection of rental-ready equipment. Visitors can explore heavy construction machinery, light construction tools, material-handling solutions, power equipment, staging systems, tents, décor, lighting technologies, and event-production essentials. Exhibitors use The ARA Show to launch new products, demonstrate innovations, and offer hands-on trials that help buyers compare solutions efficiently.
In addition, the show provides an extensive education program. Attendees can join seminars, technical workshops, and leadership sessions covering fleet management, workforce development, marketing strategies, operational efficiency, and safety compliance. These sessions are designed to deliver practical insights that business owners and managers can apply immediately.
Networking is another key advantage. Through receptions, industry meetups, and dedicated networking zones, The ARA Show helps rental professionals build valuable partnerships. Many companies secure long-term supplier relationships and make purchasing decisions during the event.
Exhibitors also benefit from the show’s strong buying audience. Rental companies of all sizes — from local independents to national chains — attend to evaluate equipment and sign contracts. This makes The ARA Show one of the most commercially effective marketplaces in the rental sector.
Whether you operate a tool-rental shop, manage an event-rental company, or manufacture equipment for construction or hospitality, The ARA Show offers unmatched opportunities to expand your network, sharpen your skills, and increase your market reach.