Zaragoza, 15th July 2010. SMOPYC’s Organising Committee which includes representatives of the sector’s main companies and associations, met at Zaragoza Exhibition Centre on 14th July to continue preparations for the coming edition of the Show that will be staged from 5th to 9th April 2011. The dynamics of the committee which is divided into working groups, enabled tasks related to marketing, communications, logistics and services to be tackled more effectively.
The meeting chaired by Francisco Carrillo of Barloworld Finanzauto was also attended by Jorge García Orejana of CNH Construction, who holds the post of vice-chairman of the Committee, the Director of Zaragoza Exhibition Centre, José Antonio Vicente and most of the sales and technical team of SMOPYC.
MERLO, JOINS THE ORGANISING COMMITTEE
A warm welcome was given to Merlo, one of the world leaders in the design and production of telescopic handling equipment that has recently joined the Organising Committee as well as the representatives of Manitou and JLG who had joined prior to the March meeting.
Following the work carried out by each of the groups (marketing, communications, services and logistics) the plenary meeting was held to pool all of the details. The report on the commercial activities of international presentations, participation in conferences and assemblies, international missions or the new presentation initiatives in northern, eastern, southern and central Spain, was followed by the commercial data which, to date, reveal highly satisfactory figures:
- The number of exhibitors as of 14th July is 452, 68% of whom are Spanish and 32% from other countries.
- Space occupied: 63,907 m2 , with 73 % Spanish exhibitors and 27 % foreign exhibitors.
- It is also noteworthy that 11% of the applications received are from new exhibitors.
TO DATE 45 PROFESSIONAL ASSOCIATIONS HAVE CONFIRMED THEIR PRESENCE AT THE SHOW
Another important aspect commented on at the Committee meeting was that 45 professional sector associations covering almost all the subsectors involved in SMOPYC have confirmed their presence and, furthermore, 29 of them plan to hold their assemblies, conferences or technical sessions within the framework of the show.
Amongst these events there will be an important conference co-organised by Seopan and Anmopyc, in relation to the Construction Technology Platform and its activities.
MAJOR INTERNATIONAL PRESENCE
As far as the internationalisation of SMOPYC is concerned, actions are planned to promote the Show’s capacity as a driving force for trade relations at a global level.
Particularly noteworthy is the programme of interviews and the personalized agenda for exhibitors to meet up with international buyers from 40 countries, organized within the European exchange network; trade missions with the participation of more than a hundred prescribers from countries selected by Anmopyc, as well as the presence of buyers from strategic markets (Angola, Algeria, Brazil, Morocco, Russia, Poland, Mexico, China, Panama, Portugal and the Middle East )directly organized by SMOPYC.
All of this will, without any doubt, make the event the biggest sector forum of discussion and internationalization in 2011.
Participants also analysed the follow-up of all of the national and international communication campaigns with specific actions through the Internet, e-newsletters, and in the general and technical press of 34 countries.
In relation to services, the new on-line visitor accreditation system was announced, allowing direct access passes to be downloaded to visitors’ own computers, wireless terminals with the possibility of transferring data to a memory stick and the special High Speed Train deal for Smopyc, an initiative whereby an agreement has been reached with Spanish Railways to reserve compartments in the early trains leaving Madrid and Barcelona on show days, with discounts of almost 40%, as well as a shuttle service to and from the Exhibition Centre and personalized attention for visitors.
The new flight connections with six European countries available at the airport, the design of the lines interconnecting different parts of the city, the airport and the show, as well as information on agreements reached with hotels in the city of Zaragoza, which have duplicated their capacity, were also received with satisfaction by the committee members.
Last, but not least, was the presentation of the new website www.smopyc.es with a highly practical, direct design providing all the necessary information with user-friendly buttons and including all of the documentation on the Exhibition Centre’s services for exhibitors (with forms that can be downloaded from the website), SMOPYC sector data, information on the city and its services. The aim is for the new website to offer a practical tool for all those who wish to obtain information.