SAMOTER: Ambassador For Site Machinery Made in Italy at M&T Expo 2012, São Paulo, Brazil

Samoter, one of the most important international exhibitions dedicated to construction machinery, travels in search of new buyers in Brazil as part of the build-up to the 29th edition scheduled at VeronaFiere 27 February-2 March 2014. The event is a guest until 2 June at M&T Expo in São Paulo, the leading sector exhibition in South America. Exports of Italian site machinery to Brazil keep a keen eye on local demand that will double by 2016. The sector associated with building in Brazil is worth 120 billion euros, with more than 11 million employees and 20 million new homes to be built by 2022.
Verona, 13th June 2012 – Trip to Brazil for Samoter as the guest of M&T Expo. With demand that – in accordance with the forecasts of the Sobratema Study centre – through to 2016 will post an increase of 50% (from 84,000 to 126,000 units) and a domestic market that already today represents 4% of world total, Brazil confirms its status as one of the most interesting scenarios for the construction machinery field.
A not-to-be-missed opportunity for Italian production, not the least since Italy in 2011 exported goods worth 82 million euros to Brazil, up by 43% over 2010.
For Samoter, one of the most important three-yearly international events dedicated to earth moving, site and construction machinery (, there are effective trail-blazing possibilities in Brazil in the search for new international buyers and business for Italian companies. The occasion emerges through participation at M&T Expo, the leading sector exhibition in South America as a whole, open until Saturday 2 June in São Paulo.
The Centro de Exposições Imigrantes on Wednesday 30 May saw the presentation of innovations at the 29th edition of Samoter, scheduled at VeronaFiere 27 February-2 March 2014. The meeting also illustrated the latest data for market trends and the economic players in European and Italian industry for construction equipment and materials.
As well as a GianPaola Pedretti, Samoter brand manager, and Andrea Batazzi, the VeronaFiere delegate for Latin America, the event was also attended by Giovanni Sacchi, director of the Agency for Economic Development of International Trade (formerly ICE) in São Paulo, Alfonso Mamede, the President of Sobratema, the organiser of M&T Expo, and Ralf Wezel, Secretary General of Cece, the Committee for European Construction Equipment.
“The overall value of the construction field in Brazil exceeds 120 billion euros, with more than 11 million employees,” Sacchi explained, “and Italy ranks sixth in terms of volumes of machinery and equipment exported to Brazil.”
The conditions for growth in Made in Italy business are very favourable, since the residential sector alone between 2012 and 2022 will require 1.8 million new homes per year, especially in the most highly populated states of São Paulo, Minas Gerais and Rio de Janeiro.
Wednesday also saw analysis of the European construction equipment situation with Wezel: “Europe,” he announced, “despite the world crisis, still represents 30% of the site machinery market. Estimates for 2012 envisage growth in demand of 6% compared to 2011. A slight recovery, then, driven by Germany, England and France.”
Source: Samoter News Room