SDLG returns to bauma with upgraded product line and stronger business

SDLG has returned to the world’s largest construction equipment fair, bauma, with an expanded product line, stronger global sales network and much bigger customer base. On display at bauma is a range of SDLG’s best sellers, plus a number of new launches — all designed around the company’s core principles of reliable performance, robust design and better value for customers.
SDLG displaying full product line-up at its stand FS 1105/7 at bauma 2016.
SDLG–branded machines are manufactured by leading Chinese construction equipment manufacturer, Shandong Lingong Construction Machinery Co., Ltd (known as Lingong). After celebrating a number of product launches and new market expansions in 2015, the company continues to build momentum as it moves forward in its drive to become China’s leading construction equipment manufacturer.
This year’s bauma 2016 exhibition in Munich, sees SDLG show expansions and diversifications in its product line, while underlining its development as an international company. Ongoing growth saw SDLG boost its global reach in 2015 and the brand is now represented by 77 dealers worldwide, supporting thousands of SDLG machines across the globe.

New additions to show product development strength

As part of its bauma 2016 offering, SDLG is showcasing its two notable new products, the E635F excavator and the L968F wheel loader.
The 3.6 t-rated E635F sits at the lighter end of the scale and includes a high-torque Tier III Yanmar 4TNV88 engine that enables powerful and reliable performance yet still offers energy efficiency benefits. Configured with proven Rexroth load-sensing technology, the excavator works efficiently, delivering power where it is needed most, while also offering greater flexibility to users through a choice of multiple work modes.
The ergonomic cab has air conditioning and all-round glass for maximum visibility, while the GPS system facilitates easier tracking and machine management. The widened X-shaped chassis gives the machine better stability on rough ground. The end result is a compact and powerful machine that delivers SDLG’s trademark reliability and robust performance in a cost-effective package.
SDLG remains one of the world’s leading suppliers of wheel loaders by volume and it is looking to underline its commitment to this product sector with the introduction of its latest unit at bauma 2016. The SDLG L968F is a higher-spec wheel loader, designed for construction, mining and aggregates applications. A 6 t-rated machine, it comes with a low-revs, high torque, Tier III-compliant engine that is low on emissions and high on fuel economy.
With an SDLG-designed VRT200 rigid-axle transmission converter and synchronized four-speed transmission, the L968F offers improved stability on rough terrain and better traction in unstable conditions. The machine’s hydraulic core is centrally arranged for easier maintenance and service, while the enlarged cab improves visibility and operator comfort. CE-certification has been achieved for the new L968F and it will be available to customers in eastern European market.

SDLG’s stand attracting a crowd at bauma 2016.
SDLG’s stand attracting a crowd at bauma 2016.
Full product line
Aside from its new launches, SDLG is showcasing the LG959F — an update to the LG958L, a CE-certified wheel loader that launched into Turkey last year. SDLG is one of the strongest global brands in the 5 t wheel loader class and the introduction of the LG959F will further strengthen the company’s leadership in this category.
The LG959F offers a maximum breakout force of 152 kN and it can also be fitted with a 3.1 m³ bucket for optimum material handling. The LG959F on show at bauma will be very similar to the model of the same name that is sold in North America and which is finding favor in a host of applications, including general construction, quarrying, agriculture and utility work.
Also sure to draw lots of attention on the SDLG booth at bauma 2016 will be the popular G9190 motor grader. Demand for this proven and reliable model has risen sharply in recent months as the road building industry continues to develop in many world markets. The G9190 is part of SDLG’s broad range of road building equipment and has a 15.8 t rating and a 150kw SD70B engine that helps it deliver a traction force of up to 82 kN.
Like the G9190, the B877 backhoe loader on show at bauma has continued to spread its appeal regionally. It launched into the Middle East in 2014 and then into Africa in 2015. The machine’s powerful turbo-charged 70 kW engine is low on emissions, and high on fuel economy and provides a torque reserve of 40%. With its hydraulic torque converter and synchronized four-speed transmission, the B877 can reach speeds of up to 38 km/h.
Yu Mengsheng, president at Lingong, said the company is using bauma 2016 to show how far it has progressed as a company since its last appearance at the show three years ago. “SDLG is growing robustly and with good momentum as we continue to strengthen our sales network and aftermarket support,” he says.
“Several of our most popular models have been rolled out to major markets in recent months and as SDLG continues to develop in key regions, the company will rely even more on its strong sales network. The robust and reliable design of our machines, coupled with their value pricing and excellent job site performance, makes them an attractive choice for many equipment users across the globe. The bauma 2016 exhibition gives us the perfect opportunity to showcase the breadth of the SDLG range — from our popular wheel loaders, to our motor graders and backhoe loaders and I’m looking forward to meeting our customers and partners during the show.”
In addition to the L968F wheel loader, the B877 backhoe loader and the G9190 motor grader, SDLG’s stand at bauma 2016 will include the L968F and L948 wheel loaders; the E635F, LG6210E and LG6360E excavators; and the RD730 and RS7120 road rollers. The SDLG booth is in the outdoor area, stand FS 1105/7.
SDLG highlights its upgraded E635F excavator (left) and 968F wheel loader (right) at its bauma stand.
SDLG highlights its upgraded E635F excavator (left) and 968F wheel loader (right) at its bauma stand.
A growing brand
In addition to the host of regional launches and landmark machine deliveries it achieved in 2015, SDLG continues to develop its brand through a series of ongoing campaigns and industry initiatives. For example, last year saw the company roll out its Top Driver campaign in Thailand. The program is aimed at enhancing machine operators’ skills and improving safe practice on site and has been endorsed by Thai government. Its Top Driver campaign in China is already an established event in the industry calendar, attracting thousands of participants each year.
SDLG also continued its ongoing partnership with the Asian Football Confederation (AFC). In 2015, as one of the main sponsors of the AFC Champions League soccer tournament, SDLG hosted a customer event at numerous matches. At many games, SDLG showed machines outside the stadium, displayed under the theme ‘China Lifts Football Dreams’. The partnership with AFC is part of SDLG’s continuing efforts to develop its presence in Asian and Middle Eastern markets.
“2015 was a strong year for SDLG, and I’m confident that 2016 will be too,” says Shaohua Guo, brand and communication director of SDLG, including sponsorship of AFC and Thailand Top Driver. “The brand is growing throughout the APAC, EMEA and Americas regions and bauma 2016 help us showcase our development to a large and diverse group of stakeholders.”