CONEXPO Launches Innovative Digital Resource for Construction Equipment Marketplace

MILWAUKEE (Nov. 29, 2018) – A digital platform providing construction contractors access to off-road construction equipment manufacturers was launched today by CONEXPO. CONEXPO Connect brings together the off-road equipment industry to provide an exclusive experience for contractors and off-road equipment buyers. CONEXPO-CON/AGG is North America’s largest construction trade show.
The unveiling took place this morning at the annual conference for the Association of Equipment Manufacturers (AEM), owner of CONEXPO. Dennis Slater, president of AEM, and Nicole Hallada, vice president of marketing and communications for AEM, made the announcement to approximately 375 members of the association at the business meeting. Hallada likened CONEXPO Connect to a better research tool for contractors looking to purchase equipment. The platform, designed specifically for the construction and aggregate equipment market, provides contractors insider access to new products, equipment experts and industry connections.
CONEXPO Connect is available beginning today for contractors and others who purchase off-road equipment. Thirty brands have already signed on to the platform. View video here.
“Today’s equipment buyers are looking for multiple ways to stay informed about products and learn about what’s happening in the industry. This site was developed for the industry, by the industry,” said Hallada. “CONEXPO Connect brings a new dimension to the industry by giving contractors access to equipment experts and manufacturers similar to what they would have at CONEXPO-CON/AGG, 24 hours a day, 365 days a year.”
Site registration and approval is required, and users will then be able to:

    • Discover new products in asphalt, concrete, earthmoving, lifting, underground, aggregate, and more
    • Review equipment details
    • Message manufacturers
    • Request quote
    • Follow the industry, from their favorite brands to other equipment users and the latest news

“The platform brings ease and objectivity to the purchase decision. Having access to the top off-road equipment manufacturers in one spot versus visiting multiple sites will make for a better experience for today’s busy construction professional,” said Dave Foster, vice president of marketing and corporate communications at Volvo CE. “What’s more, by joining the CONEXPO Connect community, contractors can ask questions, learn from their peers and have information at their fingertips to help them make better business decisions. This is yet another example of forward thinking innovation on behalf of the industry by AEM,” continued Foster.
The Association of Equipment Manufacturers (AEM), the organization that manages CONEXPO-CON/AGG, is using its industry connections and experience to bring buyers and manufacturers together to create a modern approach to online equipment research. CONEXPO Connect helps engage and connect contractors with producers and manufacturers around the latest construction equipment and the jobsite of tomorrow.
“The platform compliments a buyer’s experience at CONEXPO-CON/AGG by allowing them to explore more online, ask questions and compare products before and after the show,” said Hallada. “As the world becomes more digital, and buyers are using multiple channels to make informed decisions, they look for product information in addition to trade shows. That is really the case in our industry. We knew we needed to create something to help connect manufacturers with buyers online.”