LiuGong Delighted with UK Market Progress

Construction Plant & Machinery Sales (SE) Ltd., the main UK dealer for LiuGong construction equipment, recently hosted a gathering of LiuGong senior management and officials from China and Europe, headed by the President of Guangxi LiuGong Machinery Co Ltd., Mr Yu Chuanfen.^

LiuGong Construction Equipment
Left to right. Linjun Wang, Western Europe Sales Manager, Tiezhu Huang, Deputy General Manager Overseas Division, Yuanxiang Xiao, President of LiuGong Europe, Peter Finegan, CPMS, Taiping Wang, Vice President, Forklift & Road Equipment, Brian Prescott, CPMS, Yu Chuanfen, President, Grant McGregor, CPMS, Zhaohua Huang, President Assistant, in charge of LiuGong Poland, Mingzhi Lin, President Assistant in charge of Wheeled Loaders, Zhouxiong He, Chief Director of Excavator Research.
Mr Yu Chuanfen and his group were given a tour of a number of UK sites where LiuGong machines are hard at work, prior to a visit to Construction Plant & Machinery Sales premises in Portsmouth, to witness the company’s extensive spares department and machines being PDI checked ahead of delivery to their customers. This was followed by a visit to LiuGong’s European Industrial Design Centre the following day.
Asked about how he thought LiuGong is performing in the UK market so far, Mr Yu Chuanfen said, “We did a lot of preparation work before entering the UK market in terms of adapting our products, setting up service & support and a spare parts systems. Our main goal is to provide efficient and reliable products, with excellent back up, in conjunction with our dealer partner. The rapid increase of LiuGong sales and fantastic feedback from our UK customers, signify that our strategy was spot on for this market”.
Talking about LiuGong’s range of machines, Mr Yu said, “We currently have 15 product lines, if a new product can meet the demand of the local market, we will introduce them to the UK too. It is our aim to provide more machines for our customers and partners in the UK and to make more of a contribution to the continued development of the British economy long term”.
LiuGong Construction Equipment
Left to Right, Brian Prescott, CPMS, Yu Chuanfen, President Guangxi LiuGong Machinery Co Ltd, Grant McGregor, CPMS.
LiuGong recently launched its new E Series Tier IIIB emissions compliant excavators to the European market and these machines are already being well received in the UK, in addition to a growing reputation with customers in Norway, Sweden and the Netherlands.
Research and development of larger excavators is on-going, with LiuGong already launching a 50 tonne class machine into the Chinese market and some emerging markets, and a 70 tonne class machine is undergoing field trials in China. If demand calls for it, these machines could potentially be made available for the UK market over the coming years.
Visitors to Bauma China in Shanghai next month, will be able to witness the launch of the new LiuGong H series wheeled loaders, which are the first LiuGong machines to be penned by the UK based design team.
LiuGong have ambitious plans for the future, when asked where the company sees itself in the future
Mr. Yu Chaunfen said, “We are a world-class construction equipment supplier through providing global customers with excellent construction equipment and service. The UK market will play a strong part in helping us to achieve our long term goal.