At bauma 2016, Messe München announced a new partnership on April 11: In future, the American innovation pioneer InnoCentive will support Messe München’s Open Innovation service. Companies will have access to even broader expert knowledge, especially when tackling highly complex innovation problems in the construction machinery sector.
Using expert knowledge with protected anonymity
Through this partnership, Messe München is catering for the needs of its customers in the construction machinery sector with specific requirements when it comes to innovation management. In many cases, the innovation work of these companies involves highly complex challenges, the solutions to which are not permitted to be made public. This is where Messe München’s Open Innovation service comes in, backed up by InnoCentive. The InnoCentive community comprises over 400,000 people who specialize in a wide range of areas, are experts in their respective fields and have experience in solving complex innovation problems.Messe München’s Open Innovation service includes translating a company’s innovation problems into “challenges” which can then be addressed and solved by the expert community. The experts’ work when coming up with a solution is totally anonymous and results are returned straight to the provider of a challenge, in other words, the original company or exhibitor. The company can then select the best solution and award prize money. Community members are spread across the world, are highly trained and specialize in an extremely wide range of areas—they even include research institutions and universities. As a result, they are the ideal complement to the existing Messe München network which already combines heterogeneous sector knowledge.