Italian manufacturer uses the Big 5 PMV for double launch to impress accountants as much as environmentalists
As construction firms still try to bounce back from the effects of the global downturn, MB S.p.A. believes its jaw-action Crusher Bucket will be as well received by financial controllers as it is by environmentalists.
It is a device which, when fitted to an excavator, crushes and recycles demolition and construction debris that would normally have to be moved from construction sites and deposited elsewhere.
This cuts out high transport and disposal costs, reduces the volume of construction traffic on the roads, and also produces environmental savings by preventing waste from ending up in landfills, a traditional side effect of construction.
Tipped by industry experts to radically change work methods on construction sites, the product will be given a Middle East launch at the Big 5 PMV exhibition, which sees industry buyers from across the region assembling in Dubai from 22-25 November.
Organised by Streamline Marketing Group, the Big 5 PMV, a specialised event for plant, machinery and construction vehicles, takes place in The Arena, Sheikh Saeed Halls, at the Dubai International Convention and Exhibition Centre.
Ilaria D’Ambrosio, Area Manager at MB S.p.A., said: “We were fortunate that we were able to remain unaffected by the economic downturn since the Crusher Bucket is highly efficient and eliminates many fixed costs for customers.”
“Now that construction work is picking back up, we are in the advantageous position of being ready and able to present this opportunity for even more companies to save and earn at the same time.”
MB S.p.A is a pioneer and world leader in the recycling, building and earthmoving equipment sectors. It is using the Big 5 PMV to cement its links with the Middle East market and explore further opportunities for its Crusher Bucket, which come in four models to fit excavators weighing eight tonnes and upwards.
Said D’Ambrosio: “As the show attracts visitors from across the globe we hope to meet potential new customers in currently untapped markets.”
Highlighting the strong international interest in the Middle East construction industry, the event has already attracted exhibitors from Asia, Europe and the Middle East. The Big 5 PMV is part of The Big 5, the Middle East’s largest and most influential construction industry event, organised by dmg World Media.
Source: Big 5 PMV News Room