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THE FAIR INTENSIFIES ITS PUBLICITY CAMPAIGN
ZARAGOZA EXHIBITION CENTRE LAUNCHES ITS PROMOTIONAL ACTIVITIES IN CHINA
SMOPYC WILL ATTEND BAUMA CHINA, ONE OF THE INTERNATIONAL POINTS OF REFERENCE FOR ITS INDUSTRY
International advertising and promotional activities continue at Zaragoza Exhibition Centre. Over the coming days, the business campaign to boost the international standing of its trade fairs will concentrate on the Asian market.
A business team led by Sergio Diloy, head of SMOPYC (the International Show of Public Works, Construction and Mining Machinery), will spend several days visiting the city of Shanghai. This week Shanghai will be home to the Bauma China trade fair, the industry’s most important date in Asia. It is being held from 23 to 26 November in China’s main commercial city.
SMOPYC’s presence is part of a focused, international campaign to promote and present next year’s event, which will be held from 5 to 9 April 2011.
The fact that a delegation is participating in this Asian event reflects promotion work, and is an attempt to pool efforts to collaborate in the international market.
This confirms Zaragoza Exhibition Centre’s and SMOPYC’s commitment to contributing more added value to the event, renewing their role as a technology and business platform and being the key to open new, emerging markets.
In short, Zaragoza Exhibition Centre’s business department is developing its contacts and expanding its publicity campaign, so that it can host top-level trade fairs with the involvement of the most important companies in the industry.
Source: Smopyc Press Room
