bauma china 1
bauma china 1

European construction equipment industry show presence at bauma China 2018

bauma China in Shanghai has become a success story since its first event in 2002. In 2016, the total exhibition space of 300,000 m² was booked by 2,953 exhibitors from 41 countries. 170,000 visitors from 149 countries and regions have shown that bauma China has become the leading international trade fair for manufacturers of construction machinery, construction equipment and building material machinery in the entire Asian region.
CECE as representative of the European construction machinery industry supports the fair from 27 – 30 November 2018 in the name of the European manufacturers within the framework of CECE Exhibition Partnership Programme. The programme consists of various packages and is exclusively available for only a few trade fairs.
Riccardo Viaggi, CECE Secretary General and head of the CECE Brussels team, will speak at the opening ceremony in Shanghai on 27 November 2018 and will focus on the performance of the European construction machinery industry. The aim is to convey to visitors the message that European manufacturers are interested in long-term business relationships with Asian customers in order to be able to support them with services beyond sales. They are interested in long-lasting business relationships based on partnership, within which new solutions and ideas are constantly generated through challenges – one driver for innovation. The ongoing digitalisation and the associated necessity to exchange data means that manufacturers and customers are networked with each other over long periods of time. Interfaces and machine languages are not yet so standardized that systems can be exchanged at will. Of course, new business models are also emerging, because in the future, data will increasingly assume the position of a financial value.
A second driver for constant innovation is competition. To guarantee free trade, development and wellbeing for everyone, the industry must build mutual trust through occasions of dialogue, one of those is bauma China. On this occasion, in his opening speech Riccardo Viaggi appeals to clearly state industry’s support to a global rules-based free trade system, in the face of unilateral decisions and protectionism. The International Associations Committee IAC – in which all the major global industry associations of the construction equipment sector come together – offers the chance to share the most evident questions for a more and more globally-acting industry.
It is therefore important for the European construction machinery industry to be supported by a strong partner such as CECE. Well-known policies such as “Made in China 2025” and major infrastructure projects, such as the One Belt One Road Initiative with its ambitious effort to improve infrastructure and connectivity on a trans-continental scale, are increasing demand for heavy construction and earthmoving equipment. The expansion of road networks, railway lines and airports in China’s provinces is making progress. Entire cities are being built, such as the Hengqin Special Economic Zone between Hong Kong and Macau. The Chinese policy to subsidise local industry in such major projects requires a strong new forward-looking European Industrial Policy. CECE has therefore called on EU politicians and decision-makers with its Manifesto to focus the 2019 European Parliament elections on the relaunch of Industry as a top political priority.
Source: CECE – Committee for European Construction Equipment