Samoter at World of Concrete to Confirm Cooperative Agreement

WOC in Las Vegas 18-21 January 2011 is the occasion for Samoter to illustrate to the American market its 28th edition and the cooperative agreement between the three-yearly International Exhibition of Earth Moving, Site and Building Industry Machinery and the reference exhibition in the concrete field for the North American market.
Samoter number 28 will soon be in Las Vegas to sustain the international agreement between Veronafiere-Samoter and Hanley Wood-World of Concrete, the reference event on the American market for the concrete sector organised by Hanley Wood, the main US publisher focusing on the building industry.
Samoter and World of Concrete are developing joint marketing strategies in order to offer companies business opportunities in Italy, Europe and America.
This cooperative agreement joins the agreement signed between Marmomacc (international marble, stone, technology and design exhibition), and StonExp, the leading exhibition in the USA for marble (also organised by Hanley Wood) and consolidates the internationalisation process of Samoter, that in recent years, through Samoter Tour, has focused its attention on countries in Eastern Europe (Rumania, Poland, Bulgaria) and Russia.
Source: Samoter Press Room