Constructionshows
Hyundai Heavy Industries Europe (HHIE) sold 3% more Hyundai construction equipment across Europe in 2013, compared to 2012. But market share (>8 ton machines) rose with even more than 30%. Which Hyundai say is a great result in a diversified and saturated European market.
The UK Market Analysis
In the UK market it was the heavy line crawler excavators (14t – 80.5t) that showed the most impressive growth performance – 308 were sold in the UK in 2012 and in 2013 a total of 522 machines were sold, which equates to a 69.48% increase in units sold. This increases the market (comparable products from construction equipment OEM’s) in the UK from 8.34% in 2012 to 12.69% in 2013 – a 52.22 % rise.
HHIE’s overall performance in all categories in the UK (Crawler Excavators, Mini Excavators, Wheeled Loaders and Wheeled Excavators) was optimistic. In 2012 a total of 578 units were sold – a comparable market share increase of 5.49% on the previous year and in 2013 a total of 874 units were sold a 6.67% increase on 2012. The UK’s increase in market share was 1.19% overall.
What expectations do Hyundai Heavy Industries have for the European market in 2014?
HHIE’s Sales Director Construction Equipment, Alain Worp said ““For the New Year and beyond the primary target is to increase further all market shares in the key countries (UK, Germany and France) as well as in the other European markets. We believe that we will see a small improvement in the European economy and our related industries during 2014, with economies such as Germany, France, Spain and Italy showing a slight recovery. With this thought in mind, we aim to strengthen and grow our dealer network in Europe and enhance and widen our product portfolio. Also in Eastern Europe, a traditionally strong region for Hyundai, we see clear opportunities for expanding our network and improve our market shares.”
Alain added, “Hyundai is a growing brand all over Europe but especially in the UK. The challenge ahead is to continue this growth path with our existing Hyundai dealers in the UK. HHIE will do everything possible (within their scope) to advise and support the dealers to grow with the Hyundai brand.
Hyundai has made a commitment to exhibit at several UK key exhibitions – these include Scotplant 2014, Hillhead 2014 and we have already secured our stand at Plantworx 2015 – these shows alongside our dealers own events – will raise the profile of Hyundai significantly in the UK and secure our position as a major player.”
Hyundai also reported that they will also introduce five new machines during 2014 – the R125-9A, R17-9A, R160W-9A, HL767-9A and HL777-9A – which they say will further strengthen the company’s market position – particularly with the new midi 125 – which is a market they have not as yet been able to compete in since the formal model R110-7 was discontinued several years ago.
Source: Hyundai Heavy Industries Europe nv (HHIE)
